Women Leaders in Waste: Diana Grootonk of Labrie Enviroquip

Apr 26th - Waste 360 

Hiring and retaining quality employees and identifying the right market opportunities for the business are always top of mind for Grootonk.

When Myers Power Products Inc. acquired Labrie Enviroquip Group in January 2012, Diana Grootonk had not planned on taking on the role of chief executive officer (CEO) for Labrie, which manufactures waste collection vehicles for the North American market. But through a series of unplanned events, she ended up embracing that role.

“Ultimately, I stepped into the role on an interim basis but fell in love in the process,” explains Grootonk. “So, here I am, still very much enjoying the challenge of growing the business. I am fortunate to be surrounded by a team of exemplary managers, directors, employees and customers who make running this business as much fun as it is challenging.”

Grootonk began working for Myers Power Products in 1994 and previously served as the company’s chief operating officer before taking on the role of president and CEO. Labrie was originally purchased by one of Myers’ holding groups, for which Grootonk also serves as CEO and president.

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